🌎 Launched 10+ global products at Google, driving adoption across millions of users.

🚀 Built the PMM function at 4 high-growth startups—2 reached profitability, 1 exited via acquisition.

👥 Managed and scaled teams of product marketers, content marketers, and designers.

💡 Created 30+ thought leadership pieces, generating 1M+ views.

🏅 Lead by example – Set the strategy, but also do the work.

📌 Keep it simple – Make it easy for customers to understand and take action.

💸 Tie everything to revenue – Prioritize and measure work based on revenue impact. 

📚 Always be learning – Learn something new about the industry or your customer every day.

I led the rollout of Google’s Developer Narrative, a strategic messaging framework that streamlined communication across multiple developer-facing products.

This framework—"Develop, Grow, Earn"—clarified Google's value proposition, making it easier to cross-sell and drive adoption. 

By revamping website content, creating a global sales deck, and training regional teams, I helped drive a 10% increase in cross-sell revenue from existing customers.

Global sales deck

To bring more developers into the AdMob ecosystem, I launched the AdMob Student App Challenge, a global competition encouraging students to build and monetize apps. 

This initiative attracted 3,000+ team signups and generated $2M in new ad revenue, expanding AdMob’s footprint among the next generation of developers.

Launch blog post

Springboard needed a stronger competitive edge in the online education space. By refining the company’s messaging to highlight its job guarantee, I helped reposition it as the clear choice for career switchers. 

This messaging update resulted in a 2x increase in lead-to-enrollment conversion rates on our website.

Job guarantee page

To drive top-of-funnel awareness, I developed and executed a video content strategy focused on career advice, industry insights, and expert-led discussions. 

This effort grew Springboard’s YouTube channel from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications, making it one of the company’s top acquisition channels.

Data science playlist

Facing stiff competition in mobile adtech, I led a repositioning effort that established Liftoff as the one-stop-shop for both user acquisition and re-engagement. 

By highlighting our unbiased machine learning approach and creative A/B testing methodology, we simplified sales messaging and improved deal flow, resulting in a 25% increase in pitch-to-close conversion rates.

Marketing website

Apple’s iOS 14.5 update removed IDFA tracking, sending shockwaves through the mobile advertising industry. I helped launch the No IDFA? No Problem. campaign, a thought leadership initiative designed to help advertisers navigate the new privacy landscape. 

Through blog content, webinars, and guides, I educated the market on SKAdNetwork, creative adaptation, and privacy-friendly measurement strategies, generating 1,000+ marketing-qualified leads and reinforcing Liftoff’s position as an industry leader.

Blog post

At Moloco, I led a team of four product marketers focused on refining messaging, enhancing sales enablement, and driving customer education. 

These efforts contributed to a 1.4x increase in revenue for the company’s demand-side platform and retail media products.

Guest feature

To deepen engagement with our top gaming advertisers, I launched Moloco’s first global customer advisory board. This event provided a platform for product feedback, best practice sharing, and partnership-building. 

As a result, advertiser trust and investment grew, leading to a 17% MoM increase in ad spend from participating customers.

Case studies