Hello! I'm Henry. I Help Startups Win With Product Marketing
I've helped startups grow from 0 to profitability, launched 10+ global products at Google, and built product marketing functions from scratch — four times.
About Me
Hi! I'm Henry Wang — a product marketer who blends strategic thinking with hands-on execution. Over the past 10+ years, I've launched high-impact products, scaled go-to-market strategies, and built product marketing teams at high-growth startups and global companies like Google.
I specialize in turning complex products into clear, compelling stories. Whether it's launching ML-powered adtech products, repositioning edtech offerings, or driving 1.4x revenue growth with product marketing at scale — I love solving messy problems and turning ambiguity into action.
With expertise across B2B and B2C, and domains including AI, adtech, edtech, IoT, mobile apps, and the creator economy, I bring a full-stack marketing skillset across product, content, growth, and brand.
I've worked with scrappy startup teams of 10 and global orgs of 10,000+. I can help you launch faster, grow smarter, and communicate more clearly — whether you're pre-product or post-IPO.
My Services
I help companies accelerate growth through strategic product marketing initiatives that drive measurable business results.
🧭 Positioning & Messaging
Craft compelling positioning and messaging that makes your product instantly clear, differentiated, and relevant to your target audience — from website copy to pitch decks.
🚀 Go-To-Market Strategy
Build a launch plan that actually works. I help you identify the right ICP, shape your narrative, and align marketing, product, and sales for successful rollouts.
🧰 Sales Enablement
Arm your sales team with the tools they need to win — including pitch decks, one-pagers, competitive battlecards, and training that closes the gap between product and revenue.
📈 Growth Marketing
Design and execute growth strategies that drive real acquisition, retention, and revenue — across content, paid, lifecycle, and referral.
🎯 Thought Leadership & Content
Position your company as a category leader through founder-led content, blogs, case studies, and campaigns that build trust and generate inbound demand.
🎤 Workshops & PMM Training
Upskill your internal teams with hands-on workshops on positioning, messaging, GTM, and sales enablement — perfect for startups without a full-time PMM.
Work Experience
Director of Product Marketing
June 2021 – Sept 2022Moloco — ML adtech, $300M ARR | Redwood City, CA
- • Led a team of 4 PMMs to support demand-side and retail media products, driving 1.4x revenue growth
- • Hosted the company's first Global Customer Advisory Board with top gaming clients
- • Authored thought leadership on hypercasual gaming and performance ML, boosting brand visibility
Head of Product Marketing
Sept 2019 – June 2021Liftoff — Mobile adtech, $200M ARR (acquired by Blackstone) | Redwood City, CA
- • Created full-funnel sales enablement collateral, increasing pitch-to-close by 25%
- • Consolidated product lines into a unified UA & re-engagement offering, boosting spend by 10%
- • Led a 10-week global training series on Apple's privacy changes to protect iOS revenue streams
Head of Product Marketing
May 2018 – Sept 2019Springboard — Edtech with job guarantee | San Francisco, CA
- • Repositioned the brand around a key differentiator, doubling lead conversions
- • Launched new courses (UX, ML, Data Analytics), generating $5M in new ARR
- • Grew YouTube from 2K to 50K subscribers, driving 300+ monthly applicants
Growth Marketer
Jan 2017 – May 2018Verdigris — AI smart building startup | Mountain View, CA
- • Built the marketing engine from scratch: website, campaigns, videos, and assets
- • Conducted customer research to inform dashboard UX, leading to pilot extensions
- • Produced video case studies with Jabil and Orange Silicon Valley
Product Marketing Manager
July 2013 – Sept 2016Google – AdMob | Mountain View, CA
- • Launched rewarded ads, in-app purchase, and mediation — contributing to $100M+ ARR
- • Drove the global rollout of the Google Developer Narrative, boosting cross-product adoption
- • Created and launched a global student app challenge, generating $2M in new ARR
Product Marketing Manager
Sept 2016 – Jan 2017Google – Kids & Family | Mountain View, CA
- • Led go-to-market for Family Link and Toontastic, driving 100M+ and 5M+ downloads
- • Conducted PMF research for unannounced projects — one became Google One
Featured Work
A selection of projects showcasing strategic product marketing initiatives and their business impact.
🚀 AdMob Student App Challenge
Launched a global competition at Google inviting students to build and monetize apps using AdMob. Generated 3,000+ team signups and $2M in new ad revenue.
📈 Springboard YouTube Channel
Scaled video content strategy from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications as a top acquisition channel.
🎓 Liftoff iOS 14.5 Campaign
Launched "No IDFA? No Problem." thought leadership campaign to guide mobile advertisers through Apple's privacy changes. Generated 1,000+ MQLs.
🤝 Moloco Customer Advisory Board
Launched Moloco's first global Customer Advisory Board, creating trusted feedback loops that led to 17% MoM increase in ad spend from participants.
🧭 Google Developer Narrative
Unified Google's developer-facing messaging under the "Develop, Grow, Earn" framework to streamline positioning and cross-sell strategy. Drove a 10% increase in revenue through global sales enablement.
🧰 Liftoff Sales Enablement
Repositioned Liftoff as a one-stop shop for UA and re-engagement. Built new sales narratives and collateral that increased pitch-to-close conversion rates by 25%.