I've helped startups grow from 0 to profitability, launched 10+ global products at Google, and built product marketing functions from scratch — four times.
Hi! I'm Henry Wang — a product marketer who blends strategic thinking with hands-on execution. Over the past 10+ years, I've launched high-impact products, scaled go-to-market strategies, and built product marketing teams at high-growth startups and global companies like Google.
I specialize in turning complex products into clear, compelling stories. Whether it's launching ML-powered adtech products, repositioning edtech offerings, or driving 1.4x revenue growth with product marketing at scale — I love solving messy problems and turning ambiguity into action.
With expertise across B2B and B2C, and domains including AI, adtech, edtech, IoT, mobile apps, and the creator economy, I bring a full-stack marketing skillset across product, content, growth, and brand.
I've worked with scrappy startup teams of 10 and global orgs of 10,000+. I can help you launch faster, grow smarter, and communicate more clearly — whether you're pre-product or post-IPO.
I help companies accelerate growth through strategic product marketing initiatives that drive measurable business results.
Craft compelling positioning and messaging that makes your product instantly clear, differentiated, and relevant to your target audience — from website copy to pitch decks.
Build a launch plan that actually works. I help you identify the right ICP, shape your narrative, and align marketing, product, and sales for successful rollouts.
Arm your sales team with the tools they need to win — including pitch decks, one-pagers, competitive battlecards, and training that closes the gap between product and revenue.
Design and execute growth strategies that drive real acquisition, retention, and revenue — across content, paid, lifecycle, and referral.
Position your company as a category leader through founder-led content, blogs, case studies, and campaigns that build trust and generate inbound demand.
Upskill your internal teams with hands-on workshops on positioning, messaging, GTM, and sales enablement — perfect for startups without a full-time PMM.
Moloco — ML adtech, $300M ARR | Redwood City, CA
Liftoff — Mobile adtech, $200M ARR (acquired by Blackstone) | Redwood City, CA
Springboard — Edtech with job guarantee | San Francisco, CA
Verdigris — AI smart building startup | Mountain View, CA
Google – AdMob | Mountain View, CA
Google – Kids & Family | Mountain View, CA
A selection of projects showcasing strategic product marketing initiatives and their business impact.
Launched a global competition at Google inviting students to build and monetize apps using AdMob. Generated 3,000+ team signups and $2M in new ad revenue.
Scaled video content strategy from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications as a top acquisition channel.
Launched "No IDFA? No Problem." thought leadership campaign to guide mobile advertisers through Apple's privacy changes. Generated 1,000+ MQLs.
Launched Moloco's first global Customer Advisory Board, creating trusted feedback loops that led to 17% MoM increase in ad spend from participants.
Unified Google's developer-facing messaging under the "Develop, Grow, Earn" framework to streamline positioning and cross-sell strategy. Drove a 10% increase in revenue through global sales enablement.
Repositioned Liftoff as a one-stop shop for UA and re-engagement. Built new sales narratives and collateral that increased pitch-to-close conversion rates by 25%.