Hello! I'm Henry. I Help Startups Win With Product Marketing

I've helped startups grow from 0 to profitability, launched 10+ global products at Google, and built product marketing functions from scratch — four times.

🧠 4x Founding PMM🚀 Ex-Google | GTM & Growth Strategist📍 Available for consulting, advising, and projects

About Me

Hi! I'm Henry Wang — a product marketer who blends strategic thinking with hands-on execution. Over the past 10+ years, I've launched high-impact products, scaled go-to-market strategies, and built product marketing teams at high-growth startups and global companies like Google.

I specialize in turning complex products into clear, compelling stories. Whether it's launching ML-powered adtech products, repositioning edtech offerings, or driving 1.4x revenue growth with product marketing at scale — I love solving messy problems and turning ambiguity into action.

With expertise across B2B and B2C, and domains including AI, adtech, edtech, IoT, mobile apps, and the creator economy, I bring a full-stack marketing skillset across product, content, growth, and brand.

I've worked with scrappy startup teams of 10 and global orgs of 10,000+. I can help you launch faster, grow smarter, and communicate more clearly — whether you're pre-product or post-IPO.

Henry Wang - Product Marketing Leader

My Services

I help companies accelerate growth through strategic product marketing initiatives that drive measurable business results.

🧭 Positioning & Messaging

Craft compelling positioning and messaging that makes your product instantly clear, differentiated, and relevant to your target audience — from website copy to pitch decks.

🚀 Go-To-Market Strategy

Build a launch plan that actually works. I help you identify the right ICP, shape your narrative, and align marketing, product, and sales for successful rollouts.

🧰 Sales Enablement

Arm your sales team with the tools they need to win — including pitch decks, one-pagers, competitive battlecards, and training that closes the gap between product and revenue.

📈 Growth Marketing

Design and execute growth strategies that drive real acquisition, retention, and revenue — across content, paid, lifecycle, and referral.

🎯 Thought Leadership & Content

Position your company as a category leader through founder-led content, blogs, case studies, and campaigns that build trust and generate inbound demand.

🎤 Workshops & PMM Training

Upskill your internal teams with hands-on workshops on positioning, messaging, GTM, and sales enablement — perfect for startups without a full-time PMM.

Work Experience

Director of Product Marketing

June 2021 – Sept 2022

Moloco — ML adtech, $300M ARR | Redwood City, CA

  • • Led a team of 4 PMMs to support demand-side and retail media products, driving 1.4x revenue growth
  • • Hosted the company's first Global Customer Advisory Board with top gaming clients
  • • Authored thought leadership on hypercasual gaming and performance ML, boosting brand visibility

Head of Product Marketing

Sept 2019 – June 2021

Liftoff — Mobile adtech, $200M ARR (acquired by Blackstone) | Redwood City, CA

  • • Created full-funnel sales enablement collateral, increasing pitch-to-close by 25%
  • • Consolidated product lines into a unified UA & re-engagement offering, boosting spend by 10%
  • • Led a 10-week global training series on Apple's privacy changes to protect iOS revenue streams

Head of Product Marketing

May 2018 – Sept 2019

Springboard — Edtech with job guarantee | San Francisco, CA

  • • Repositioned the brand around a key differentiator, doubling lead conversions
  • • Launched new courses (UX, ML, Data Analytics), generating $5M in new ARR
  • • Grew YouTube from 2K to 50K subscribers, driving 300+ monthly applicants

Growth Marketer

Jan 2017 – May 2018

Verdigris — AI smart building startup | Mountain View, CA

  • • Built the marketing engine from scratch: website, campaigns, videos, and assets
  • • Conducted customer research to inform dashboard UX, leading to pilot extensions
  • • Produced video case studies with Jabil and Orange Silicon Valley

Product Marketing Manager

July 2013 – Sept 2016

Google – AdMob | Mountain View, CA

  • • Launched rewarded ads, in-app purchase, and mediation — contributing to $100M+ ARR
  • • Drove the global rollout of the Google Developer Narrative, boosting cross-product adoption
  • • Created and launched a global student app challenge, generating $2M in new ARR

Product Marketing Manager

Sept 2016 – Jan 2017

Google – Kids & Family | Mountain View, CA

  • • Led go-to-market for Family Link and Toontastic, driving 100M+ and 5M+ downloads
  • • Conducted PMF research for unannounced projects — one became Google One

Let's Work Together

Whether you're building from zero or scaling to 100, I can help you launch better, grow faster, and position your product to win.